: Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

ISBN : #0415519209 | Date : 2013-04-05

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PDF-1e101 | Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis an… Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

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