by Roger J. Baran : CRM: The Foundation of Contemporary Marketing Strategy

ISBN : #0415896576 | Date : 2013-02-27

Description :

PDF-fde77 | This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environme… CRM: The Foundation of Contemporary Marketing Strategy

CRM: The Foundation of Contemporary Marketing Strategy by by Roger J. Baran

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