by Lucy Cheramy : Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)

ISBN : #365667664X | Date : 2014-06-27

Description :

PDF-88a52 | Master’s Thesis from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the use of co-branding as a marketing strategy becomes more and more important and gives rise to a wide range of questions. This brand strategy is all-pervasive in Western co… Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)

Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition) by by Lucy Cheramy

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